タマツラボ
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Will to win

Everyone has a desire to win. I am happy if I win, and I feel frustrated if I lose. I want to win against competition and games. And it is unpleasant to lose any competition.

We are here to win

The winner feels good. He or she who won is immersed in the sense of superiority, is in a good mood for a while, and thinks it was fun and good to play and compete.
On the other hand, the mood of the lost person gets worse. A loser is in the sense of inferiority, and feels bad for a while. The loser will think the game or competition is bad and boring, and may think that he or she does not want to do it again.
Some people may want to challenge again if they lose. Also, some winners want to do it once again, while some winners think that they can stop it, depending on the sense of accomplishment.
Whether you want to do it again depends on whether the game or competition was exciting. Also, if you enjoy pleasant sensation you win even a little, you will want to taste the pleasure again, and then challenge many times even if you lose after that.
Challenging competition and games over and over is because we want to win strongly. To encourage people to challenge competition and games, it is important to stimulate that "will to win".

CompetitionWill to winGameTaste of Victory
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