TamatsuLab
Brand

Brand

Here we introduce and feature about brand. We make research history, strategy, brand image, brand management and secret behind the brand.

Brand

Here we introduce and feature about brand. We make research history, strategy, brand image, brand management and secret behind the brand.

Why are people attracted to the brand?

There is a mysterious charm to the brand.
Looking at nice brand products, people are becoming to want them gradually. Once they buy the brand, they would want to collect more.
Some brands that people are aware of even If they have not purchased yet though, will continue to seduce them as brands of longing.
Many people work long years saving money so that they could buy the brands of longing.
Why do people love brands? What are the reasons they want to get the brands on their hands?
Brands have not been made one day. Carefully nurtured by companies that own them over the years, the brands have been ripened.
This is not just because the quality of products or services are trusted, the brands are recognized something special that are significantly different from other products or services.
The reason why companies nurture brands, is to be profitable over the long term by dominating in market.
Basically, to make brands recognized worldwide, companies have to do variety of efforts.
There are many things to do as a brand management such as creating images, promotion for target market, lifestyle proposal, differentiating from competitors, image maintenance, fall prevention, etc.
There are secret reasons why we choose brands somewhat when shopping.
Then, let's take a look at "brand", that is essential for businesses and our lifestyles.

Brand

Brand is History of Brand
Brand came from pushing burned stamp on skin of cattle. This is to identify the brand owner's cattle to distinguish from those of others.
Brand Image
There are various brands in the world. Each brand have each unique characteristics that create unique brand image. The more the brand is unique, the more it is memorable.
Brand Protection by Laws
Companies who produce brand products and services, should understand and take advantage of laws to protect brands. This is not only to protect themselves, but also to protect consumers from fake products.
Brand and Quality
Many people believe that the quality of the branded product is good. Quality of services of brand shops is also believed very good. Is quality of brand products really good? There seems to be any relations between quality and brand.
Generic Trademark and Prevention
In order to protect the brand name it is important to gain trademark registration and legal rights. However, even if it becomes a registered trademark, the name may be recognized by consumers as a common name rather than a brand name.
Creating Brand How to Make Attractive Brand
In order to make your business successfull, it is essential to make a brand that is attractive for consumers. Here let's see how to make attractive brand for consumers.
Brand and Differentiation
Brand is made in order to differentiate your products and services. To discriminate your products and services against others' products and services is very important.
Brand USP
Brand is intended to differentiate products and services. It is important that differences are recognized by consumers. The different points of the brand are so called USP.
Brand Target
Brand will become famous when consumers recognize, appreciate, and spread information about it. When you have just launched a brand, few people know and recognize the brand name. It is recommended to set the brand target in the beginning so as to be recognized.
Brand Promotion
Even you have great products and excellent services, consumers can not buy them from you if they do not know you have. It is necessary to promote your brand to be known and recognized by people.
Brand Image Brand Name and Image
There are many different brand names. Although each brand has unique characteristics, brand names that remain in people's memories, are easy to read and remember. The brand name significantly affects the brand image.
Products and Services
Brand is worth only when recognized by customers. First of all, the products and services must achieve customer satisfaction. The experience should be unforgettable so that customer remember and want to buy again.
Lifestyle and Brand Image
Brand has a power to change people's thought to lifestyle. People are longing for lifestyle that their favorite brand proposes. They dream of the lifestyle, and want to get someday.
Logo and Brand Image
Logo represents the brand as a symbol, printed on products, ads, catalogs so as to be recognized by consumers. Most famous and successful brands have impressive logos.
Fall of Brand Image
It takes money, time and effort to build a brand image. After a steady effort such as advertisement, quality control, employee education, making relationships with consumers, the brand image is finally completed.
Brand Management Brand Management Necessity
Brand management is to control businesses of the brand. In particular, monitor brand reputation and customer reviews, evaluate to improve brand image and sales of products and services.
To be Loved Long
Some brands end up shortly even companies spend big money. On the other hand, some brands are loved much longer. Once you made a brand, you would like to continue to be loved forever.

Business and Management Articles

Business RelatedPhilosophy and Management Related
Cloud and Business
Here we researched and featured about cloud and business. We will look at advantages and issues of cloud, risks, businesses using clouds, customer trends, and future of cloud. This is special page for clouds.
Social Media and Business
It is said that the importance of social media at the Internet are increasing. Use of social media is an important issue for companies now. Let's look at social media and business here.
All about Running Webshop
Here we researched and introduced running webshop. Let's know how to start it, how much it costs, how to attract customers. See differences from off-line shops. It is a feature page for potential webshop starters.
Viral Marketing Approach
Here we research and introduce viral marketing and its approach. Viral marketing is expected to provide great effect as a means of advertising. Let's see what kind of approach there are.
Advertising
Advertising is holding the fate of the business. Response and brand image depend on where and how you advertise. It is important that you measure the effects of advertising, and continue to improve. Have a leg up on the competition by making advertising more effective, and lead to business success.
Negotiation Skills
We made a research about negotiation skills for businesses. You need a certain knowledge, training, and judgement skill so as to be good at negotiation. This site features information to become a good negotiator.
Brand
Here we introduce and feature about brand. We make research history, strategy, brand image, brand management and secret behind the brand.
Attract People by Blogging
Now let's see the secret of blogs that are fun to read, and attract people. Try to discover the secret of the popular blogs that people want to visit.
Website Creating
Now websites are considered as essential devices for businesses. Here let's take a look at website creating objectives, tools, conditions, and steps.
Relationship Marketing
This is essential to make favorable relationship with customer for business success. Let's consider what will contribute for customer relationship and how we can establish long and good relationships with customers.
SEO Investigation
Here we investigate and feature the search engine optimization (SEO). Now SEO is considered as essential for increase traffic to websites. But what do we do specifically for SEO? Here, let's take a look at the SEO measures considering the search engine's characteristics.
Psychology and Business
I am investigating and introducing the relationship between psychology and business. It is necessary to utilize psychology for business success. We will feature a variety of know-how and methods that utilize psychology.
Quality Control Fundamentals
In order to satisfy customers forever, it is essential to continue to deliver products and services to customers with stable quality. Learn the basics of quality control, and work to improve customer satisfaction and enhance brand image.
Active Listening Skills
Here we focus on the active listening. We make research about active listening which is considered as an effective method for mental counseling, business negotiation, and communication for various conversations.
Process of Research and Development
Here we investigate the process of research and development. We will consider the ideal process to success in R&D from the selection of research themes, planning of initial state, marketing, management of development team and market monitoring.
All about Medical Communication
Investigate and introduce medical communication. The need for improved communication with patients is increasing in increasingly sophisticated and complex medical settings. This section features the actual situation of medical communication and its training and improvement methods.
24 Salesman Mistakes
Salespeople carry out various sales promotion activities to increase sales. However, there are times when their sales activities are hindering sales. This site focuses on issues arising from sales activities.
About opening a store in Rakuten Ichiba
This article features the opening a webshop in Rakuten Ichiba, Japan's largest shopping mall. We will look at the characteristics of the market, what can be sold there, and what to look out for when opening a store in Rakuten. This is an information feature to consider Rakuten store.
What is a Reputable Dentist
Investigate and introduce the reputation of dentists. We will examine what affects a dentist's reputation and what a reputable dentist is different. An information site to become a reputable dentist.
Working for a Foreign Company
Surveys and introduces working for foreign-affiliated companies. Special features of foreign-affiliated companies, workplace environments, precautions when recruiting / changing jobs, etc., will also be featured when working at a foreign-affiliated company.
The Actual Job Change
What is the actual job change for salaried workers? You want to decide a good job and a successful one. Here are some tips on how to avoid a job change.
Convenience Store Management
Here we feature convenience stores management and its attractiveness. Mechanism by which people flock to convenience stores, the points to note when starting the convenience store, tips on how to devise and increase sales, etc. We research the fully attractive convenience store management.
Family Management Theory
Here we investigate and introduce family management. Family management is compact and functional. But sometimes it tends to be distorted that problems are overlooked. We feature the direction and the necessary mechanism of better family management.
Hotel Management and Services
Here we research and introduce hotel management and services. The role and objective of hotel, and various forms of services, attractive hotel makings are featured.
Jung and Religious Psychology
We are investigating and feature about Jungian psychology. We will introduce the relationship between Jungian psychology with deep influence to experts, especially religion and people's psychology, by our own analysis and theory.
All of Restaurant Management
Here we feature unmissable information for those who start and manage restaurants. We make a research how the restaurant can matrix is made, what is the difference of profitable restaurant from others etc. We will tell you all that are essential for successful restaurant management.
Advice of Export
To export and sell products overseas will contribute significantly to business growth and increase sales as well as to earn foreign currency simply. We can see the movement of domestic by looking at the world market. Here we feature about the challenges and strategies of export business.
Power Saving on Business
Here let's take a look at power saving on business. Power saving is now becoming a kind of risk management rather than just one method of cost saving. Nowadays drastic reduction of power consumption is required for every industrial activity.
Nuclear Power
Here we take a look at the nuclear power generation. Nuclear power generates steam and turn turbine by the energy of the fission of uranium, etc. Let's think about the current issue and future of nuclear power and power supply.
Onisaburo Deguchi and Reikai Monogatari
We will just look a bit about the Reikai Monogatari (Tales of the Spirit World) which is the work by Onisaburo Deguchi dictation. We will investigate and introduce about the person who will still influence many people and the Reikai Monogatari which is a magnificent work.
Import Business in Actuality
Here we investigated actual import business. We approach to the actual situation of such sulender business to import attractive products from overseas countries and sell to domestic market.
A Little Bit about Zen
Here we take a look at a little bit about Zen. There are many "Zen" religious groups in Japan. The words "Zen mind" and "Zen philosophy" are often heard. Zen seems to be very close to us, but sometimes it sounds like something far away from our life.
The Art of War by Sun Zi and Business
We consider how to apply the Art of War to business. In times of rapid change, businessmen also need to learn the Art of War in order to survive a tough competitive society. Let's incorporate the essence of the most famous war script into the business.
Bushido from Now
Here we investigate and introduce Bushido. We will explore the spirits and underlying ideas and code of conduct of Bushido. Also we will discuss the danger and sorrow of Bushido, and will think about the future of Bushido.
About Analects of Confucius
Here we research and introduce about Analects. China ancient classical writings are full of wisdom of the words and deeds recording of Confucius and his disciples that you can learn from. Let's think about modern society and its way of life through the Analects.
Han Feizi and Rule of Law
Here we investigate and introduce the thought of Han Feizi. It is the cornerstone of the organization prosperity to correct laws and put them in order. To prevent corruption and decline of organization, correct laws by listening to the warnings from Han Feizi.
Luxury Brand Strategy
Research and introduce the strategies of luxury brands. Discover the secrets of luxury brands, such as launching a brand, maintaining and improving your brand image, advertising and customer service, and repeater strategies.
The secret of Entertaining Golf
We introduce special feature about entertainment golf. Entertaining golf is very effective for realizing a long-term relationship. We will investigate from the basics of entertainment golf that you can comfortably associate to the secret.
Chinese Business Way
Consider the path of Chinese business. Special features on the Chinese market, dealings with China, government and regulations, quality control and human resource development, etc.
Return to the Top