It says, "Seeing is believing." Even if you heard something 100 times, if you experience it once, it has more effect. In fact, it is quite easy to remember what people have experienced with impressions.
If you have something interesting, actually go and experience it. Even if you gather knowledge and information, you do not quite understand the truth. However, if you actually experience it you will understand how it is at once.
If you are a businessperson, it is very important for your customers to experience your goods and services. Even if you explain by words, it is quite hard to convey to customers. However, if customers actually experience it, customers will understand if it is good or bad soon.
It is also important to incorporate "experiences" for nurturing employees. Know-how gained by experience grows employees than what they know with knowledge.
When you let customers or employees experience, it is also important to let them have positive images on the experience at the same time. If they remember the experience with the positive memory, they would love the experience and also like you.